Business License Fees Support Our Community

Measure X will be paid only by businesses. Businesses pay a license fee to operate in Scotts Valley which helps cover the costs of maintaining our roads, parks & other critical governmental services. The license fee has not changed since 1992. We need to update the fee to match costs of today, not 32 years ago.

Without Measure X the City must REDUCE services and DELAY critical repairs

Measure X is Supported By

The Mayor of Scotts Valley, All members of the City Council, All members of the School Board and many more...

Measure X Protects Small Businesses

  • Under the current employee based system, many small businesses pay the same amount for their license than much larger companies. 
  • Measure X will make sure that small businesses only pay a modest increase, while larger companies will pay a fee based on the amount of revenue they generate. 
  • Larger companies rely more heavily on city services, and Measure X will help better cover their impacts and needs.

Voting YES on X will...

  • Help repair potholes and streets
  • Fund park and playfield maintenance
  • Underwrite wildfire prevention programs and critical governmental services
  • Update the license fee as other communities have done, so larger businesses pay their fair share and smaller businesses are protected

We love being in Scotts Valley and value the safety it provides our business. We will vote Yes on X because our community is worth it.


Joanne and Ro Guzman, Bruno's Bar & Grill

I’m a small business owner and Measure X makes financial sense. The City’s business license fee hasn’t been adjusted since 1992 and it needs to be modernized to the costs of today. I want to see our city thrive; this is an investment that makes sense.


Phil Neuman, Small Business Owner

Vote YES on November 5th

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